Should a painting website show prices?

Most painters don't publish fixed prices because prep, access and surface condition change every job. What helps is explaining how you price, such as by room, by square foot or by project, and what's included, so visitors know what to expect before the walkthrough.

What photos work best on a painting contractor's site?

Your own before-and-after shots, labeled by job type and town. A peeling clapboard exterior next to the finished house does more than any stock photo. Close-ups of clean cut lines and trim work show the craftsmanship homeowners can't judge from far away.

Do painters need separate pages for each town?

If you work across several towns, yes. People search for a painter in their own town, and a page that mentions the local housing stock and the projects you've done nearby gives Google and the visitor a reason to pick you.

Web Design for Painters: Interior, Exterior & Commercial Pages

The problem in painting

Most painting websites are one long page: a photo of a roller, a list that says "interior, exterior, commercial, staining," a phone number and a contact form. It looks fine. It also tells Google almost nothing and gives a visitor no reason to choose you over the four other painters in the search results.

Here's where that costs you:

Interior, exterior and commercial get mashed together. Someone searching for exterior house painting in May lands on a homepage leading with a photo of a bedroom, and leaves.
Seasons change what people search for. Exterior searches climb in spring and summer and interior work holds through winter. One page can't rank for both well.
The contact form asks for nothing useful. "Name, email, message" means your estimator calls back just to learn whether it's three rooms or a whole colonial.
The work doesn't show. Painting is visual, and a site with six blurry phone photos and no captions undersells the craft.
Commercial buyers can't find what they need. Property managers want to see insurance, crew size and commercial experience before they invite you to bid.

What we build for painters

We design and write sites around how painting customers actually search and decide.

Separate service pages. Interior painting, exterior painting, cabinet painting, deck and fence staining, and commercial painting each get their own page with their own photos, process and questions answered. Add drywall repair or wallpaper removal if you offer them.
A commercial painting page built for property managers. Types of buildings you work on, how you schedule around tenants and business hours, and a bid request form that asks for the property type, square footage and deadline.
Town pages for your service area. A page for each town you cover, written around the local homes and the work you've done there, not a template with the town name swapped.
A project gallery that sells. Before-and-after pairs organized by job type and town, with a sentence on what the job involved: scraping, priming, number of coats, color change.
An estimate form that does the first walkthrough. Interior or exterior, rooms or surfaces, rough size, timeline, and a photo upload, so your estimator arrives prepared.
Click-to-call and booking on every page, fast-loading on a phone, because most homeowners find you from the couch or the driveway.

How it works

Discovery. We learn your services, your towns, the jobs you want more of and what makes your crews different.
Design. We design around your brand and your best photos, not a recycled template.
Build. We write and build every service, commercial and town page, plus the gallery and estimate form.
Launch and grow. We connect the site to your CRM and tracking, then add pages as you add services or towns.

What to look for (even if you don't hire us)

Before you hire any web designer for a painting business, ask:

Will interior, exterior and commercial each get their own page, with their own copy?
Who writes the content, and will it describe your actual process and products?
Can the estimate form accept photos and route into your CRM, not just your email?
How will the gallery be organized, and can you add new jobs yourself?
Will each town page say something real about that town, or just repeat the homepage?
How fast does the site load on a phone? Our article on website speed and local rankings explains why that matters.
Who owns the domain and the site if you part ways?

Our guide to hiring a web designer for your trade business has the full list of questions.

Getting started

We build painting websites that split interior, exterior and commercial work so every visitor finds the right page and every request arrives with the details you need. See our web design service, learn more about our work with painting companies, or read why local service pages matter for trade businesses.