Design/build leads and recurring maintenance leads get treated the same
No automated way to re-book seasonal clients year after year
Website doesn't separate high-margin design work from routine mowing
Landscaping businesses run two different businesses at once — recurring maintenance and higher-margin design/build. We build CRM pipelines that separate the two, automate seasonal re-booking so spring cleanups turn into standing contracts, and design websites that lead with your design/build portfolio while still capturing maintenance leads.
A landscaping company is really two businesses: recurring maintenance and project work. A CRM that treats them differently keeps contracts renewing and design leads moving.
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A landscaping website has two jobs: sell the high-margin design and install work with a portfolio, and make it quick for a maintenance customer to ask for a quote.
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Landscapers are on mowers and in planting beds when the phone rings. AI answering and automation handle the calls, re-bookings and reminders that pile up while the crews work.
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Landscaping marketing is mostly about timing and geography: reaching the right homeowners in the towns your crews already drive, a few weeks before they start shopping.
See the playbookHow to design CRM pipeline stages for a service business, from new lead to review requested, with the automation to run at each stage and example tables.
Read the articleLead source tracking for local businesses: call tracking numbers, UTM links, hidden form fields, 'how did you hear' pitfalls, CRM attribution and reports.
Read the articleA month-by-month marketing and operations calendar for New England landscapers: spring cleanups, maintenance contracts, fall cleanups, snow and the off-season.
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