About Us

The team behind Revenue Generating Solutions

We're a small, hands-on team that builds the full growth stack for local service businesses — websites, CRM systems, automation, custom software, and the marketing campaigns that feed them.

How We Got Here

Built by people who've actually run the systems we sell

Revenue Generating Solutions was founded by Zac Lamb after years spent building and managing GoHighLevel CRM systems, custom software, and marketing campaigns for businesses of every size — from single-truck contractors to multi-location franchises. We started RGS because too many local service businesses were stuck buying a website from one company, a CRM from another, and ads from a third, with none of it talking to each other.

Today we build all of it under one roof: the website that gets found, the CRM that keeps every lead tracked, the AI automation that catches what a busy office can't, the custom tools that close the gaps off-the-shelf software leaves open, and the ad campaigns that keep the calendar full — all connected, all reporting back to the same system.

RGS team on a client job site
What We Believe

A few things we won't compromise on

No cookie-cutter templates

Every website, CRM pipeline, and campaign is built around how your specific business actually works — not a generic template with your logo swapped in.

Systems that talk to each other

Your website, CRM, automations, and ad campaigns should share data, not live in separate silos you have to manually reconcile.

Straight answers on what works

If a bigger project isn't the right first move for your business, we'll tell you — and recommend the smaller thing that actually is.

Want to see how this looks for your business?

Book a free consult and we'll walk through your current website, CRM, and marketing — and show you exactly where the opportunity is.