The problem in landscaping
Pull up a handful of local landscaping websites and you see the same thing: a homepage photo of a striped lawn, a list of everything from mowing to hardscaping to holiday lighting, and a contact form. Nothing tells a homeowner whether this company can design a front garden, and nothing helps the maintenance shopper get a fast quote.
That one-size page costs you on both ends. The design/build client, who might spend more on one project than a maintenance account pays in several seasons, wants to see finished landscapes, a sense of your design style and a clear path to a consultation. The maintenance client wants to know you service their town, what's included in a weekly visit and how to get on the schedule before May. When both are buried in a single crowded page, the high-margin buyer leaves to look at portfolios elsewhere and the maintenance buyer calls the next number.
Seasons make it harder. In March people search for spring cleanups, in summer for lawn care and installs, in October for leaf removal, in November for snow plowing. A site that only says "landscaping" misses most of those searches.
What we build for landscaping companies
- A design/build portfolio up front. Project pages for installs you are proud of, each with the town, the plants and materials, and before and after photos, plus a clear "book a design consultation" path.
- Separate service pages for weekly maintenance, spring and fall cleanups, mulching and bed care, lawn installation, irrigation, hardscape features if you build them, and snow removal. Each page answers the questions that buyer asks.
- Town pages for your routes. A page for each town you serve, written around the work you do there, prioritizing the towns where you want more density. Our post on why trade businesses need local service pages explains how these pages earn traffic.
- Two kinds of forms. A short maintenance quote form (address, service level, start date) and a longer design inquiry form (project goals, budget range, photos of the yard).
- Click-to-call and consultation booking visible on every page for phone visitors.
- A fast, mobile-first build so photo-heavy portfolio pages still load quickly.
How it works
- Discovery. We learn which work you want more of, which towns fit your routes, and what sets your design work apart.
- Design. We lay out the site around your own project photos and your brand, with the design/build work leading.
- Build. We write and build every service, project and town page, plus the seasonal pages.
- Launch and grow. We connect the forms to your CRM, set up tracking, and add new projects and towns as you grow.
What to look for (even if you don't hire us)
- Does the site show your own projects, or stock photos of landscapes you didn't build?
- Is there a separate page for each seasonal service, so a "fall cleanup" search lands on a fall cleanup page?
- Does the maintenance form ask for the address before anything else?
- Can you add a new finished project yourself, or does every update need the designer?
- Will town pages be written for the towns you actually want, not every town in the county?
- How fast does the portfolio page load on a phone over a cell connection?
A site for both halves of the business
RGS designs websites for local service companies with service, project and town pages included. See how we work with landscaping companies, and use our landscaping seasonal marketing calendar to plan when each page and offer should get attention.
