The problem in deck building
A deck is a considered purchase. Before a homeowner calls anyone, they have usually spent evenings scrolling photos, reading about composite versus pressure-treated, and wondering whether they need a permit, how long it will take, and what it will cost. Then they reach out to two or three builders and pick the one who seemed most knowledgeable and whose past decks looked like what they pictured.
Most deck builder websites don't take part in that research at all. They show a few photos, list "decks, porches, railings," and offer a contact form. All the education happens on the phone or at the kitchen table, one homeowner at a time, often with someone who was never a fit for your price range.
Material choice is a big part of the problem. Explaining the difference between pressure-treated pine, cedar, PVC and capped composite, plus hidden fasteners, railing systems and lighting, is hard over text and slow in person. A site that lays it out clearly, with photos of each option on real decks you built, does a lot of selling before the first visit.
There is also the calendar. Deck demand piles up in spring, when everyone wants a deck by Memorial Day. A site that books consultations and sets expectations about lead times helps you sort the spring rush instead of drowning in it.
What we build for deck builders
- Material pages. A page for each material you install, such as pressure-treated, cedar, composite and PVC, covering maintenance, appearance, lifespan, and photos of your own decks in that material.
- Project pages with context. Featured builds with the town, size, material, railing and features like stairs, lighting or a pergola, so a homeowner can find a deck close to theirs.
- Service pages for new decks, deck replacement, resurfacing, railings, porches and covered decks, and whatever else you build.
- A planning page covering permits and inspections, the steps from consultation to final inspection, typical lead times by season, and financing if you offer it through a lender.
- A consultation request form that asks for address, approximate size, material interest, timeline and budget range, with photo upload of the existing yard or deck.
- Town pages for your service area, and a fast, mobile-first build with click-to-call on every page.
Some builders also add a ballpark estimator to the site. Our post on instant quote calculators covers when that helps and when it backfires.
How it works
- Discovery. We learn what you build, which materials and brands you prefer, your towns, and the projects you want more of.
- Design. We design the site around your finished decks, with your brand, not a template with a stock deck photo.
- Build. We write and build the material, project, service, planning and town pages.
- Launch and grow. We connect forms to your CRM and tracking and keep adding finished projects each season.
What to look for (even if you don't hire us)
- Will the site explain materials in plain language with your own photos?
- Is there a page that tells buyers how permits, drawings and inspections work with you?
- Does the consultation form collect enough to decide whether a site visit is worth it?
- Can you add new projects easily as you finish them each season?
- Does every page have a clear call or booking button that works on a phone?
- Are town pages written with real content, or the same paragraph with the town name changed?
A site that does the first half of the sale
RGS builds websites for contractors with every service, material and town page written for you. Read about our work with deck builders, or see how a deck builder CRM follows up on the consultation requests your site brings in.
