The problem in glass and glazing
Glass company websites often look like they were built for a different decade: a list of services from auto glass to mirrors to storefronts on one page, a few dated photos, and a phone number in small print. That hurts in three directions.
The emergency customer, often on a phone at night with glass on the floor, needs to find your number and know whether you handle board-ups in seconds. If the first screen is a slideshow of shower doors, they go back to the search results.
The residential buyer is shopping, not panicking. They are comparing frameless shower enclosures, wondering whether a foggy window can be fixed by replacing just the glass unit, or looking for a custom mirror. They want photos, options and a way to send you dimensions without playing phone tag.
The commercial buyer, a property manager or general contractor, wants evidence you do storefront and entrance work, can handle aluminum framing and door hardware, and will respond to a bid request. A homeowner-focused site doesn't convince them.
Even the quote request form matters more in glass than in most trades. A shower door or tabletop price depends on exact dimensions, thickness, edge work and hardware. A form that only asks for a name and phone number guarantees a round of calls before anyone can give a number.
On top of that, search is specific. People search "shower door installation," "storefront glass repair," "window glass replacement" and "emergency glass board up" with a town name. One page can't rank for all of those.
What we build for glass and glazing companies
- An emergency path at the top of every page. A visible "broken glass?" link and tap-to-call for after-hours service, leading to a short page on what you do in an emergency and your service area.
- Dedicated residential service pages for shower enclosures, mirrors, insulated glass and window glass replacement, glass table tops and shelving, and any specialty work, each with your own installs.
- Commercial pages for storefronts, entrance doors, interior partitions and commercial repair, with a project list and a bid request form.
- Quote forms that collect what you need: opening dimensions, glass type, hardware finish, photos and address, so estimates start with real information.
- Town pages for every town in your service area. Our post on local service pages for trade businesses explains how these pages bring in searches.
- A fast, mobile-first build, since a large share of emergency visitors are on phones.
How it works
- Discovery. We learn your mix of residential, commercial and emergency work, your service area and what you want more of.
- Design. We design a layout with three clear paths, built around your brand and your own project photos.
- Build. We write and build every service, commercial, emergency and town page, including the copy.
- Launch and grow. We connect forms and calls to your CRM and tracking, then add pages as you add services or towns.
What to look for (even if you don't hire us)
- Can a visitor on a phone call you about an emergency within one tap from any page?
- Are residential and commercial work on separate pages with separate forms?
- Does the shower door page show your actual installs and the options you offer?
- Do quote forms accept photos and dimensions?
- How fast does the site load on a cell connection? See our post on website speed and local rankings.
- Will the designer write pages for the towns you actually serve?
A site with a door for every customer
RGS builds websites for local service businesses, with copy for every service and town page included. See our broader work with glass and glazing companies, or call (617) 877-5608 to talk through what your site needs.
