The problem in electrical
Electrical customers come in three types, and they want different things from your site. Homeowners planning work, like adding an EV charger, replacing a fuse box or installing a standby generator, want to see that you've done it before, understand what's involved (permit, utility coordination, inspection) and request an estimate. Commercial buyers want to know you handle their building type and can work around business hours. Emergency visitors have no power, a burning smell or a tripped main, and they want a phone number.
Most electrician websites mash all three together. The homepage says "Residential & Commercial Electrical Services" over a stock photo of a lightbulb, followed by a long bulleted list. There's nowhere for a specific search to land, so the site doesn't rank for "EV charger installation" in your town, and a commercial visitor bounces because everything reads like it's written for homeowners.
Trust also matters more here than in most trades. People know electrical work done badly is dangerous. A site that doesn't show a license number, real crews or real work makes them nervous.
What we build for electrical contractors
- A homepage that splits visitors three ways. Residential, commercial and emergency, each a clear button, so nobody wades through content that isn't for them.
- Residential service pages for your core work. Panel and service upgrades, EV charger installs, standby and portable generator hookups, knob-and-tube and aluminum wiring replacement, lighting and ceiling fans, troubleshooting. Each page explains the job, the permit and inspection steps, what affects the cost, and how to request an estimate.
- Commercial pages for the work you bid on, such as tenant fit-outs, lighting retrofits and service for retail, office or light industrial spaces, with a bid request form that asks for the details you actually need.
- An emergency section with click-to-call and plain instructions, like where to find the main breaker, if you offer after-hours service.
- Town pages for your service area, each written for that town's housing stock and the work you see there.
- Trust signals throughout. License number, insurance, photos of tidy panels your crew installed, and reviews.
- Fast pages and lead capture tied to your CRM, so every estimate request lands where your office will see it.
Our post on electrician website must-haves goes through each of these in more detail.
How it works
- Discovery. We learn your mix of residential and commercial work, your license area and which jobs you want more of.
- Design. We design the three paths around a phone screen first, then desktop for commercial buyers.
- Build. We write and build every service, commercial and town page.
- Launch and grow. We connect forms and calls to your CRM and tracking, then add pages as your work changes.
What to look for (even if you don't hire us)
Check your current site, or any proposal, against this list:
- Can a visitor tell within five seconds whether you do residential, commercial or both?
- Does each high-margin service have its own page with a clear estimate request?
- Is your license number visible?
- Are the photos yours, or stock images of someone else's panel?
- Does the site load quickly on a phone with weak signal?
- Do you have town pages that say something real about each town?
- Will the designer write the copy, and will forms connect to your CRM?
Read hiring a web designer for your trade business for the questions to ask before you sign.
Get a site that sorts the calls for you
Our Web Design service builds electrician sites with separate paths and town pages as standard. See our full approach for electrical contractors, or start with electrician website must-haves.
