The problem in gutter and pressure washing marketing

When every competitor's truck and ad look the same, it's tempting to compete on price, a race nobody wins on a low-ticket job. The real problems are different:

  • Leads come from everywhere on the map. Broad ad targeting fills your inbox with requests from towns you'd rather not drive to. On a job that pays a couple hundred dollars, drive time decides whether it's worth taking.
  • Demand is seasonal and spiky. Fall leaf drop and spring cleanup create rushes. Run the same budget all year and you overspend in the dead months and run out of reach when people are actually searching.
  • Low differentiation. "Gutter cleaning, fully insured, free estimates" is on every listing. Without photos, reviews and specifics, you look interchangeable.
  • No idea which ad booked the job. Most owners can tell you their ad spend. Very few can tell you which campaign produced last month's twenty repeat customers.

What we build for gutter and pressure washing companies

  1. Route-tight Google Ads campaigns. Campaigns limited to the towns where you can stack jobs, split by service so "gutter cleaning" and "house washing" each get their own ads, budgets and landing pages.
  2. Seasonal budget plans. Spend scaled up ahead of spring and fall rushes and pulled back in the slow stretch, with campaigns for off-season work like commercial washing or gutter guard installs if you offer them.
  3. Meta campaigns built on before-and-after. House wash and driveway transformations are made for Facebook and Instagram. We build campaigns around your real job photos, aimed at neighborhoods near your current routes.
  4. Google Business Profile work. Service categories, service area, job photos posted through the season, and a steady flow of reviews. For a local, low-ticket service, the map listing is often where the decision happens.
  5. Local Services Ads review. We check whether your service categories are eligible for Local Services Ads in your area as of 2026, and whether pay-per-lead makes sense against your average job size.
  6. Booked-job reporting. Every lead is tagged by source in your CRM, so the monthly report shows booked jobs and revenue by campaign, not impressions.

How it works

  1. Audit. We look at your current ad accounts, profile and website and find where money is leaking, usually broad targeting or ads pointing to a homepage.
  2. Build campaigns. We set up or rebuild campaigns around your service area and highest-margin services.
  3. Launch and track. Each campaign connects to your CRM so a lead is followed from click to finished job.
  4. Optimize monthly. We cut what isn't booking jobs and shift budget toward what is, season by season.

We can't promise a set number of leads or a cost per job. We can show you where every dollar went and what it produced.

What to look for (even if you don't hire us)

  • Ask to see the geographic targeting. It should match the towns you actually want to work in, not a radius drawn around your house.
  • Check the landing page. Gutter ads should land on a gutter page with a quote form or price range, not your homepage.
  • Look at the search terms report. On Google, make sure you're not paying for "how to clean gutters yourself" or job-seeker searches.
  • Insist on booked-job reporting. If your agency reports clicks and impressions only, you can't judge whether the spend worked.
  • Plan the calendar. Ask what the budget does in January versus October. One flat number all year is a red flag.
  • Own your accounts. Ad account, profile and data belong in your name.

Ads that fill routes, not just inboxes

RGS runs Digital Marketing campaigns for local service businesses and ties every lead back to the CRM. Learn more about our work with gutter and pressure washing companies, and read Google Local Services Ads vs. Google Ads before you set your next budget.