The problem in masonry
A typical masonry estimate is not a five-minute quote. You drive out, measure, check grade and drainage, look at access for the skid steer, think through base depth or flue condition, then price stone, block or brick plus labor. That is a few hours of your time before any money changes hands. When that estimate then dies in a text thread because nobody followed up, it is an expensive loss.
It happens constantly. The request came in by text on a Saturday, the estimate went out as a PDF from your phone, and three weeks later nobody remembers whether the homeowner said "thinking about it" or "going with someone else." Multiply that by every open bid you carry in April.
Masonry also has its own scheduling headaches. Mortar and concrete work stops in a hard freeze, and a week of rain backs up every patio on the board. Chimney work picks up in the fall before heating season. Homeowners who get a quote in October often want the job "in the spring," and unless something reminds both of you, that job never gets booked.
What we build for masonry contractors
- A pipeline that matches how you sell. Stages for new inquiry, site visit booked, estimate sent, deposit received, scheduled and complete, with separate tracks for quick repairs (repointing, step fixes) and full builds (patios, walls, outdoor kitchens) so a $900 repair doesn't sit in the same queue as a $40,000 project.
- Estimate follow-up that fits a long decision. Automated texts and emails at spaced intervals after the estimate goes out, with a task for you to call personally on the bigger bids. Our estimate follow-up sequence guide lays out a schedule you can copy.
- "Next season" parking. Bids a homeowner wants to push get moved to a holding stage with a dated reminder to reach out before your spring schedule fills.
- Site visit booking and reminders. An online calendar for estimate appointments with automatic confirmation and reminder texts, so you stop driving to empty driveways.
- One inbox for calls, texts, form fills and Facebook messages, attached to the customer record along with the site photos and the estimate.
- Rain-delay rescheduling. Jobs on a shared calendar, with a quick way to push a day and notify the customer.
- Monthly management. We keep the pipeline clean, close out stale deals and adjust the automations as your season changes.
How it works
- Map your process. We walk through how a stone wall or chimney job goes from first call to final payment today, including the parts that are messy.
- Build the pipeline. We set up the stages, the estimate request form, the site visit calendar and the follow-up automations to match that process.
- Migrate and train. We bring in your existing contacts and open bids, then show you and whoever answers the phone how to use it from the truck.
- Manage month to month. We keep it tidy and keep tuning it as you add crews or services.
What to look for (even if you don't hire us)
- Does the CRM let you attach photos and measurements to a customer record from your phone on site?
- Can it run different follow-up timing for small repairs and large builds?
- Can you tag lost bids with a reason (price, timing, went with another contractor) and report on them?
- Does it send texts from a registered business number? Business texting in the US generally requires A2P 10DLC registration as of 2026, and unregistered messages may be filtered.
- Can you see every open estimate, with its dollar value, on one screen?
- Will the vendor maintain it after setup?
Stop losing bids you already drove out for
Our CRM build and management service sets this up on GoHighLevel or another platform that fits. Read more about how we work with masonry businesses, or start with our CRM checklist for contractors to size up what you have now.
